Leicester Parks
Leicester is home to an array of green spaces, yet many residents are often drawn away from the city when looking to connect with nature.
This rebrand aims to reconnect these local residents with Leicester’s parks, encouraging exploration, play and better mental health, by spending time with nature. I hand embroidered assets for the visual language to create warmth, and also to celebrate Leicester's rich textile history.
Wayfinding
Cross-stitch fabric was use to create a flexible, modular graphic system for wayfinding.
Logo
The logo takes inspiration from the five-leaf Beaumont Cinquefoil, an emblem commonly used throughout Leicester, and by many Leicester based organisations.
