Elavon
This campaign was created in response to a live client brief to humanise Elavon's digital payment solutions.
This strategy uses magic as a visual metaphor to show the invisible seamlessness of Elavon’s payment solutions. Each payment solution hides the complexity of each transaction, like a magic trick. Imperfect hand-drawn illustrations have been combined with gradients to create a magical feel, whilst playful puns humanise the concept.
Visual Language
All illustrations were drawn by hand and scanned in, then animated utilising stop motion. These hand-drawn illustrations react to the dynamic gradient background.
I created a mix of magical and business-related assets which represent the wide range of small-medium enterprises that Elavon supports.
